Underhand Tactics: "Green" Marketing

Big brands have suddenly become environmentally responsible. Or have they? At any rate, they are proudly showing off their newfound commitment in their ads and packaging. Some have even invented “green labels” to grant them more credibility and sell more products. And yet, the activities of the very same virtuous, eco-friendly companies question their commitment to the environment. We investigate the world of green marketing and expose the bank that uses Sean Connery and NGO WWF to support its claim of ecological conversion while secretly financing some of the world’s most polluting industrial projects.

PREVIOUS BROADCASTS INCLUDE FRANCE 2, FMG, AYAT MEDIA (Turkey), ORF III (Austria), SIC (Portugal), LAYEN (Turkey) AND DR (Denmark)